FinovateEurope 2025 / Homely
Presenter Profile:
How they describe themselves: Homely’s unique AI powered platform empowers an individual’s journey to home ownership in a hyper-personalised way – combining education, spend management and financial rewards. Homely is initially targeting the 8m underserved UK consumers in private rented accommodation, who pay more in rent than a mortgage but struggle to realise the dream of Home Ownership. Homely has plans to expand the consumer journey to other financial outcomes alongside expansion outside the UK.
How they describe their product/innovation: Homely is the first end-to-end, AI-powered digital journey for first time buyers, empowering them to realise the dream of home ownership. Our hyper-personalised HomelyPlanTM engages the individual on their own personal journey developing a deep relationship over time to get them to mortgage quicker – enhancing their savings through rewarding everyday spending (and that of friends and family), building their credit and working with them to notify when MortgageReadyTM.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), Through financial institutions, Through other fintech companies and platforms
Credit Union/Community Bank Fit: Credit unions and community banks
Contacts:
Bus. Dev.: Paul Birkin (CTO), [email protected], 07767007224
Press: Steven Ward (CEO*), [email protected], 07949605725